In Built to Belong, Natalie Franke has written a new book about we were all created to be a part of a community and to help one another out. She begins the book by discussing how even before we were born, we were all created and designed to belong. She also shared how we struggle with balancing between cooperation and competition. She opened up about how she started her own photography business. She realized that she also had to rely on others and how she wanted a true community that would support each other. She revealed how she battled loneliness and how being isolated can lead to depression, dementia, cognitive decline, and even suicide. She shared how she dealt with it and how she started to build her own community around the globe and this paved a way for her to connect with others. In the book, she goes into detail about how she was able to kick the comparison wheel to the curb. She helped found the Rising Tide Society in 2015 with three other people and this is a group of entrepreneurs that have a goal of cultivating communities. She faced some backlash from other people saying how other businesses won’t help one another because the business field is supposed to be competitive. She looked at how being so competitive can have major disadvances and they lose the sight of serving their customers and they stop focusing on forming meaningful relationships. She explained how success builds upon success and how much more we can benefit, if we would work together as a collaboration.
She also in the book shared how when she was newly married that they discovered that she had a tumor in her pituitary gland. She shared about how she was afraid to tell people because she didn’t want to be treated any different. Most of all she was struck in the denial phase. She explored how the changing times have also allowed us to hide behind a screen and how easier it is to put up a mask about how we are feeling. In 2017, after five years from being diagnosed, the doctors finally recommend that they perform surgery to remove it. She decided to tell people and she wrote about it on her blog. This taught her the importance of vulnerability and how others were also living their own lives in silence and they began to take their own masks off. She also opened up about her struggle with infertility and how she was eventually blessed with having a son.
I would recommend this life changing book to anyone who is ready to build a community and they are seeking a place to belong. I immensely loved the principles she included and how she encouraged readers to start with themselves. She taught readers how to get past our own insecurities and to learn to love yourself. Then we can focus on discovering and identifying what community we need. One of my favorite areas, she discussed was how to overcome first time phobias and how critical and life impacting it is to remember people’s names. I liked how she shared the whole story about how she started her own photography business and how she was able to also start another business that has helped over seventy thousand small businesses to also choose community over competition.
"I received this book free from the publisher, Hachette Book Group/Faithwords for my honest review.”
If you would like to purchase a copy of Built to Belong, check it out on Amazon.com:
https://www.amazon.com/Built-Belong-Discovering-Community-Competition/dp/1546017682/
Check out Natalie Franke’s Website:
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